A Word From Our Sponsor

Afternoon everyone,

Before I get to my original topic for the day, I just wanted to let you all know that the Fall semester starts tomorrow, so many of my posts for the next few months may be school directed. I am going to try to keep posting and updating with topics on technology, comics, film, and music, as always, but my education comes first. Shame, I know. To make it easier, I’m going to work out some kind of signal so that at first glance you’ll know if it’s regular posting or school posting, so you can decide easier if you want to skip it or not.

In the realm of school news, I’m taking Public Relations in the Digital Age of Influence, and it sounds really interesting. Here’s the official course description:

Marketing and communications are changing. The levers that we have pulled for years to sell products and services, change behaviors, advocate for causes no longer work the way they did. As trust in media and marketing plummets, trust in our peers, friends, family, and colleagues rises. Today the public does most of the relating and we recognize new influencers in the people sitting next to us. Now, creating a conversation is just as important as driving media, forming partnerships and crafting messages. Call it influencer marketing. Call it brand stewardship in the network age. It’s all public relations. This class will cover how to create comprehensive digital influence strategy and ultimately how to be effective public relations professional in this new digital age.

 
I’m hoping we really look into the impact of social media – viral, ARG, digital distribution – since more and more communication marketing seems to be headed that way.

Anyway, just wanted you all to know. I’m still hoping to get Tomblin back for the non-school posts, but we’ll just have to wait and see. If any of you out there have heard from him, poke him and tell him to call me.

~ by sprzzatura on September 2, 2008.